Modern-Day Slavery is a global problem—affecting men, women, and children in every corner of the world. Working with the Grace Farms Foundation, the United Nations, and a team of talented creatives, we built the Unchain campaign to answer that problem.

From concepting, to pitching, to finalizing the brand—and now into preparation for our 2019 launch, I was a part of the core team that brought it to life.

We created an omnichannel campaign to drive trial of Impossible™ Burger by positioning it as the perfect choice for summer grilling. By tapping into the seasonal excitement around outdoor cooking, we addressed consumers' uncertainty about where to start.

Using consumer insights, we targeted the summer grilling season and showcased Impossible™ Burger as the go-to solution for a perfect grilling experience. The campaign included in-store signage, digital ads, influencer content, a Brooklyn Brewery partnership, and a money-back guarantee via a receipt-validating microsite.

I concepted, art directed, and executed the photoshoot and campaign materials, resulting in 0.23% avg. click-through rate, 130K clicks, and 78.9MM impressions.

Concepted, art directed and designed shopper campaigns under the Starbucks brand at many large retailers.

Our task was to design & produce a series of assets and footprints for the NYC Health Vaccination presence at NYC Pride. 

We drove awareness and educated consumers of the safeness and effectiveness of COVID-19 vaccines by letting them know the vaccination is SAFE, FREE, and EASY -- increasing the vaccination rates in nearby centers and on-site.

The NYC Vaccine For All is much more than a shot. It’s your individual freedom and power of choice to be who you are, to do what you want, where and with whom you want. So, we rebranded the vaccine to celebrate what it truly means to the community.

Father's Day Gif Registry 

Not only will we offer basics like tees, underwear and jersey shorts dads love as a Father’s Day gift, we’ll also create the Father’s Day Gif Registry. Moms and kids can send animated gifs through social channels redeemable for uncomplicated, yet very dadly gifts. These animated gif coupons prove that the basic things really do make the best gifts for dad.

Dad got so into our GIFs… Adweek gave us a good ol’ pat on the back for our work.

With a brand so iconic, we had the opportunity to bring OREO Cookies to life in store, digitally and socially in many campaigns throughout our US retailers.

-Bronze Effie: Omni-Channel Shopper Experience for OREO Walmart World Record Dunk (2018) 

-Effie Finalist: OREO Multi-Retailer (2018)

-Effie Finalist: My OREO Creation Multi-Retailer (2019) 

The endless struggle stops here with a campaign that has opened its arms to all tastebuds. Instead of deciding between delectable sweetness or mouth-watering savory, RITZ Crackers offers the best of both worlds: Sweet or Savory.

In our RITZ Effie Award Video, not only did we bring Sweet or Savory to life, RITZ in 20 Seconds Tops challenged Walmart shoppers to create easy RITZ recipes in less than 20 seconds!

Mother and Father's Day Promotion

To help people celebrate Mother's Day and Father's Day, we created a video series of real interviews showcasing the many reasons the best people in our lives deserve the best chocolate.

Opa! Put some Windex on it! Windex partnered with My Big Fat Greek Wedding 2 and the WHOLE family was darn proud of it.

Created OOH and digital content for Bud Light’s #UPFORWHATEVER campaign. Even helped write headlines for what’s on each bottle/billboard. I saw one of our billboards in Palm Springs, CA near Coachella.

I worked on many brands under the Bayer umbrella which came with loads of content: TV spots, website design. OOH and digital media.

Experiential Event: Véa @ Target

New Véa Snacks from Mondelēz International aren't like other snacks—their globally-inspired recipes and real ingredients make them stand out. So naturally, we decided to give them a national sampling event that did the same. We created an OOH sampling event using custom rickshaw sampling stations to hand out samples of Véa Snacks, while localized ads on Pandora got the word out.

Samples were had. Shenanigans ensued. And all involved left happy.

Created Raid.com website design and animated temperature tracking ads for Raid products.