Modern-Day Slavery is a global issue affecting men, women, and children across every corner of the world. In partnership with the Grace Farms Foundation, the United Nations, and a passionate collective of creatives, we developed the Unchain campaign to raise awareness, spark dialogue, and inspire action around this urgent humanitarian cause.

I was part of the core team from early concepting and pitching through final brand development and global launch. Contributed to shaping the visual direction and storytelling, helping translate a complex and emotional topic into work that felt powerful, respectful, and human centered. The goal was to create creative that not only informed, but moved people to care and engage.

We created an omnichannel campaign to drive trial of Impossible™ Burger by positioning it as the perfect choice for summer grilling. By tapping into the seasonal excitement around outdoor cooking, we addressed consumers' uncertainty about where to start.

Using consumer insights, we targeted the summer grilling season and showcased Impossible™ Burger as the go-to solution for a perfect grilling experience. The campaign included in-store signage, digital ads, influencer content, a Brooklyn Brewery partnership, and a money-back guarantee via a receipt-validating microsite.

I concepted, art directed, and executed the photoshoot and campaign materials, resulting in 0.23% avg. click-through rate, 130K clicks, and 78.9MM impressions.

Concepted, art directed, and designed integrated shopper campaigns for Starbucks across omni channel retail. Led creative from early concept through final execution across seasonal launches and promotional moments, creating cohesive systems across shelf signage, displays, digital retail banners, and e commerce assets.

Also supported video and motion direction, helping shape visual tone and storytelling across animated retail content and campaign content. Focused on creating modern, premium work that stands out in grocery and mass retail while staying true to the Starbucks brand.

Our task was to design & produce a series of assets and footprints for the NYC Health Vaccination presence at NYC Pride. 

We drove awareness and educated consumers of the safeness and effectiveness of COVID-19 vaccines by letting them know the vaccination is SAFE, FREE, and EASY -- increasing the vaccination rates in nearby centers and on-site.

The NYC Vaccine For All is much more than a shot. It’s your individual freedom and power of choice to be who you are, to do what you want, where and with whom you want. So, we rebranded the vaccine to celebrate what it truly means to the community.

Father’s Day GIF Registry

Alongside everyday essentials like tees, underwear, and jersey shorts dads love, we created the Father’s Day GIF Registry. Moms and kids could send animated GIFs through social channels that doubled as redeemable coupons for simple, very dad approved gifts. The idea celebrated the humor and honesty of Father’s Day, proving that the basics really can be the best gifts.

The campaign gained strong attention and engagement, earning recognition from Adweek for its creativity and cultural relevance.

With a brand as iconic as OREO, the focus was creating playful, high energy work that translated seamlessly across retail environments. I developed and designed creative for in store, digital, and social campaigns across major US retailers, helping bring large scale shopper moments and seasonal activations to life. The work balanced bold visual storytelling with clear retail communication, ensuring OREO stood out while staying true to its unmistakable personality.

Recognition:
• Bronze Effie Award, Omni Channel Shopper Experience for OREO Walmart World Record Dunk (2018)
• Effie Finalist, OREO Multi Retailer Campaign (2018)
• Effie Finalist, My OREO Creation Multi Retailer Campaign (2019)

The endless sweet versus savory debate came to life through a campaign designed to welcome every kind of tastebud. Instead of choosing between indulgent sweetness or craveable savory flavor, RITZ Crackers celebrated the best of both worlds with the Sweet or Savory platform.

As part of the RITZ Effie Award video, we helped bring the idea to life through fast paced storytelling and playful energy. The RITZ in 20 Seconds Tops activation invited Walmart shoppers to create simple RITZ recipes in under 20 seconds, turning everyday snacking into a quick, creative challenge.

Mother and Father's Day Promotion

To celebrate Mother’s Day and Father’s Day, we created a video series featuring real interviews that showcased why the people we love most deserve the best chocolate. The campaign highlighted premium chocolate as a thoughtful, meaningful gift, pairing rich product visuals with authentic storytelling and emotional moments. Real voices and lived experiences brought warmth and relatability to the work, creating a balance between indulgent product focus and genuine human connection.

Opa! Put some Windex on it. In partnership with My Big Fat Greek Wedding 2, we created playful, family driven creative that tapped into the brand’s humor and the cultural moment around the film. As part of the campaign, I helped concept and design assets and supported an in house photo and video shoot, capturing authentic, on brand visuals that brought the story to life across retail and promotional touch points.

Created OOH and digital content for Bud Light’s #UPFORWHATEVER campaign, developing bold, high energy creative across multiple touchpoints. Contributed to visual design and helped write headlines that appeared across bottles, billboards, and campaign assets. Seeing one of our billboards live in Palm Springs near Coachella was a full circle moment and a reminder of the scale and cultural reach of the work. I also concepted and designed creative for Bud Light Platinum and Lime-A-Ritas, including storyboards and campaign visuals.

I worked across a range of brands under the Bayer umbrella, developing creative across multiple channels including TV spots, website design, OOH, and digital media. The fast paced environment required adaptability and strong collaboration with cross functional teams to keep work cohesive while tailoring creative for each platform. The role balanced big picture thinking with hands-on design, delivering clear, visually strong communication across high visibility campaigns.

Véa Snacks from Mondelez International brought globally inspired flavors and real ingredients to the category, so the launch needed to feel just as unique. We created a national sampling experience featuring custom rickshaw stations that delivered Véa directly to shoppers in a playful, unexpected way. The activation combined experiential design with localized Pandora ads to build awareness and drive foot traffic around Target locations.

Samples were shared, crowds gathered, and the brand made a memorable first impression through a mix of experiential storytelling and on the ground energy.

Designed the Raid.com website and developed animated temperature tracking ads that highlighted product performance in real time conditions. The work focused on clear, informative storytelling while keeping the creative visually engaging across digital platforms.