Experiential Event: Véa @ Target

New Véa Snacks from Mondelēz International aren't like other snacks—their globally-inspired recipes and real ingredients make them stand out. So naturally, we decided to give them a national sampling event that did the same. We created an OOH sampling event using custom rickshaw sampling stations to hand out samples of Véa Snacks, while localized ads on Pandora got the word out.

Samples were had. Shenanigans ensued. And all involved left happy.